![\"\"](\"https:\/\/vincle.com\/wp-content\/uploads\/2018\/11\/jm_recio.jpg\" "\\"\\"")
<\/p>\nVincle held the last October 19 the fifth edition of its Jornadas Vincle on Sales Management Excellence, called \u201cSeduce and retain with an Omnichannel Strategy\u201d in the Hilton Hotel Barcelona. The Jornadas are a meeting point for Directives from both the pharmaceutical and the consumption sector where, year after year, leading brands share their success cases and experts on cutting edge technologies bring us the latest novelties in the market.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
Juan Manuel Recio, Managing Director at Vincle, opened the event by stating that \u201cit\u2019s incredibly important to maintain our relationship with our clients\u201d. For this same reason, it\u2019s crucial to educate people with leadership skills, as, according to Recio, \u201cleading companies don\u2019t exist; it\u2019s leading people that exist\u201d. Recio also emphasized the fact that nowadays it\u2019s \u201ccrucial to adapt to our environment\u201d to survive in the business environment.<\/p>\n
Next, Recio passed the floor to Enrique de Mora, Director of FUNNY-POP Consulting and Sara Villegas, Marketing Expert and Director of Be Marca, both authors of the book \u201cSeduce and Sell\u201d. De Mora and Villegas, drawing a fun parallel between selling and falling in love, covered the stages of seducing the client that every brand should follow. According to Villegas, \u201cengaging is the most important part\u201d, as it\u2019s \u201cway easier to keep an existing client than gaining a new one\u201d.<\/p>\n
<\/p>\n
After this welcome lecture, a series of presentations started; they were focused on how to increase productivity in our commercial network and how to optimize our commercial process and increase sales thanks to cutting edge technologies like Image recognition and Artificial Intelligence.<\/p>\n
This way, Alberto Mezquita, Froneri\u2019s Organization Responsible, showed the challenges that seasonal products face, and the opportunity of having a single integrated solution for different profiles. According to Mezquita, \u201cthe impact, when talking about the information on the project has benn amazing\u201d, as you have control over every phase of the point of sales management.<\/p>\n
Javier Vila, General Director at Externalia, presented a model with four actionable leverages that can be used in store so you can measure the ROI of every visit, with the objective of giving support to our established goals and analyzing the success of our actions with clients. \u201cWe must be able of measuring what is the return of investment of every visit\u201d, says Vila, to \u201ccompare this investment with others the company undertakes\u201d.<\/p>\n
<\/p>\n
Jordi Salvad\u00f3 and Roberto S\u00e1nchez, Sales Director and Project Leader, respectively, at Vincle, explained the importance of using Image Recognition technology while optimizing the commercial process, using as an example Ferrero and Schweppes\u2019 success cases.<\/p>\n
The Jornadas also counted on the presence of Carlos L\u00f3pez Ullod, Big Data and Innovation Area Director in Grupo AIA, who stressed the benefits of Artificial Intelligence when increasing our sales. Artificial Intelligence \u201ccan help the sales person to recommend products, perform specific promotions and offer substitutive products\u201d, as well as making our sales force way more efficient with “visit recommendations\u201d and \u201cdynamic and optimized routes\u201d, according to L\u00f3pez Ullod.<\/p>\n","protected":false},"excerpt":{"rendered":"
Improving commercial processes and technological innovation, hot topics at the 2017 Jornadas Vincle Vincle held the last October 19 the fifth edition of its Jornadas Vincle on Sales Management Excellence, called \u201cSeduce and retain with an Omnichannel Strategy\u201d in the Hilton Hotel Barcelona. The Jornadas are a meeting point for Directives from both the pharmaceutical […]<\/p>\n","protected":false},"author":4,"featured_media":16573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-19104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vincle-news"],"_links":{"self":[{"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/posts\/19104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/comments?post=19104"}],"version-history":[{"count":1,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/posts\/19104\/revisions"}],"predecessor-version":[{"id":19266,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/posts\/19104\/revisions\/19266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/media\/16573"}],"wp:attachment":[{"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/media?parent=19104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/categories?post=19104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/tags?post=19104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}