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<\/p>\nVincle took part the last may 31st and June 1st in the 22nd AECOC Conference on Commercial and Marketing Strategy, which counted on more than 400 directives from the main manufacturers and distributors of the great consumption sector. The attendants that approached our stand were able to test on firsthand the novelties of our Vincle solution, the commercial management omnichannel suite leader on CPG.<\/p>\n
Vincle offered a corporative corner in the networking area where we presented the latest novelties and performed live demonstrations of the latest developments, focused on improving the efficiency and efficacy of commercial networks through innovation. The attendants were able to see first-hand how Vincle’s solutions uses Image Recognition technology to capture the main shelves\u2019 KPIs in minutes. We also showed how Augmented Reality improves the negotiation process of stands and second locations, as it shows in real time how these materials will look in situ.<\/p>\n
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Vincle, as sponsor of the event, organized an Apple Watch giveaway, promoting it through the Conference\u2019s official app, available for everyone accredited. The giveaway, called \u201cVincle places your main KPIs in your wrist!\u201d, the objective of this giveaway was the familiarization with our new Augmented Reality app, available in Vincle’s solution. The winner was Vicente F. Villagr\u00e0 de Facundo, who is already enjoying his Apple Watch.<\/p>\n
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The event\u2019s presentations focused on innovation in its full range. The Congress was opened with Gustavo N\u00fa\u00f1ez\u2019s, General Director at Nielsen, presentation, called \u201cInnovation as driving force for the growth in great consumption\u201d, where he stated that \u201cthe great consumption sector will increase its sales by 2\u20197% in 2017\u201d, giving his vision on what innovation really is, as it\u2019s \u201ca mix of adaptation and flexibility, the ability of turning crisis into opportunities\u201d.<\/p>\n
Afterwards, a debate table of young talents called \u201cDigital Natives, innovators and entrepreneurs\u201d was convened, conducted by Pablo Gonz\u00e1lez, CEO of Pangea. Among the fellow guests, the CEO of Waynabox, Pau Sendra, the founder of FoodInTheBox and Masterchef\u2019s finalist Fabi\u00e1n Le\u00f3n and the co-founder of GIK LIVE, \u00cd\u00f1igo Alday, shared their business vision and surprised us with their knowledge of the industry and their entrepreneurial mindset.<\/p>\n
To conclude Wednesday\u2019s morning, Vanessa Prats, Commercial Director at P&G, and Peio Arbeloa, General Director at Mahou San Miguel Spain\u2019s business unit, emphasized the importance of innovation when growing in the great consumption sector. For Prats, \u201cthe real innovation that makes a difference is not the result of a process, but the result of a mindset\u201d, something that Arbeloa reaffirmed, as innovation is part of the strategic core of his company.<\/p>\n
After the coffee break we enjoyed the 6th<\/sup> edition of the Shopper Marketing 2017 awards, which rewards the collaborative efforts of the manufacturers and distributors in the great consumption sector. The winners were Santa Teresa, for \u201cBest SME action\u201d, Heineken, for \u201cBest action in the point of sales\u201d and Unilever, for \u201cBest 360\u00ba action\u201d. After this, Antonella Altavilla, Marketing Director at Coop Lombardia, talked about the supermarket of the future, and Dietmar Dahmen, a visionary and expert on innovation with more than 20 years\u2019 experience as Creative Director in the main advertising agencies, stated that \u201cthe memorable keeps breaking the rules and not following algorithms\u201d.<\/p>\n <\/p>\n Thursday focused on different thematic presentations on \u201csearching the omnichannel strategy\u201d. Javier L\u00f3pez, Finance and Ecommerce Director at Carrefour stressed that the main objective is to \u201cadapt the stores\u201d to the current consumer, \u201cmaking them more pleasant\u201d. Juan Carlos Jimena, Marketing Director at El Corte Ingl\u00e9s, also stated that \u201cinnovation has to be compulsory in order for us to come up with relevant suggestions that improve our client\u2019s lives\u201d.<\/p>\n Other of the issues under discussion was the higher concentration of generated sales through ecommerce in the great consumption companies. According to John Munnelly, head of operations at John Lewis, department stores in UK, his company expects that 50% of its sales become ecommerce based in 2020, compared to the current 38%.<\/p>\n The Congress also counted on Ernesto Caccavale, Development Manager in Alibaba for Spain and Portugal, on Alberto Moraleda, Purchasing Manager of ecologic products for El Corte Ingl\u00e9s and on Gonzalo Madrid, Chief Strategy Officer at WINK.<\/p>\n The closing ceremony was conducted by Agust\u00edn Delicado, President of the Demand Committee in AECOC, who highly valued the Congress and the learning and experiences acquired during the event.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Vincle took part the last may 31st and June 1st in the 22nd AECOC Conference on Commercial and Marketing Strategy, which counted on more than 400 directives from the main manufacturers and distributors of the great consumption sector. The attendants that approached our stand were able to test on firsthand the novelties of our Vincle […]<\/p>\n","protected":false},"author":4,"featured_media":16570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-19103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vincle-news"],"_links":{"self":[{"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/posts\/19103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/comments?post=19103"}],"version-history":[{"count":1,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/posts\/19103\/revisions"}],"predecessor-version":[{"id":19252,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/posts\/19103\/revisions\/19252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/media\/16570"}],"wp:attachment":[{"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/media?parent=19103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/categories?post=19103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vincle.com\/en\/wp-json\/wp\/v2\/tags?post=19103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The importance of the omnichannel<\/h3>\n