There is no magic formula for selling, but many factors to take into account. On one hand, we have the savoir faire, that personal and non-transferable disposition that you either have or not, and that comes from the experience, empathy and style of every sales person. On the other hand, there’s a client that is increasingly informed, a savage competition and a more dynamic environment, which force us to implement new operations that help us achieve our sale goals.

The way of selling has changed and it’s become a combination of art, science and technology. This last one helps us improve the selling process. Lights, camera, action! For a sales person, the moment of truth happens right in front of the client, but the visit planning is extremely important, and also the post-sale analysis. However, these minutes with the client are the ones that can really have an impact maximizing the sale.