Gartner listed Vincle as Representative Vendor in 2016 report

Vincle listed as a Representative Vendor in 2016 Gartner Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry

BARCELONA, SPAIN, 7 July 2016 – Vincle, a leading provider of Sales Force Automation solutions, today announced that it has been identified as a representative vendor in the Gartner “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry”

According to Gartner “Retail execution and monitoring (REM) consists of those activities that are executed by manufacturers or their channel partners at the store level. This covers a wide range of activities, all of which are focused on selling as much of the manufacturer’s products as possible. Examples of these activities include taking product orders, restocking shelves, building promotional displays, recording shelf conditions and competitive activity, and communicating with retail store management. For direct store delivery (DSD) products, it also includes store delivery and other related activities, such as invoicing or collecting payments.
Key required functionality for REM solutions includes account management, calendar and day trip planning, product ordering, data capture of store conditions, and offline data synchronization.”

“Our sole focus for twenty-five years has been on working closely with our customers to develop and continuously improve our Sales Force Automation CRM, SalesWare, that contributes to sell better, increase sales and efficiency, and facilitate decision-making.”, said Héctor Recio, CEO of Vincle. “We believe being listed by Gartner as a representative vendor in this Market Guide reinforces our solution’s value to our customers.”

SalesWare is the Sales Force Automation CRM solution that optimizes business processes and allows the achievement of sales strategy goals. SalesWare has an extensive suite of functional modules that are focused on each channel, which enables covering all departments and profiles from a single solution, thus seamlessly managing multiple teams.

Vincle’s customers appreciate the ability of SalesWare to:

  • Empower their sales forces by providing its agents guided visit and guided selling functionalities, complemented by the use of a powerful and creative analytical tool that allows each profile access the information and KPIs that they should view, in the right context, to make better and faster decisions.
  • Deploy fast international roll-outs in 23 countries and provide highly valued Multilanguage help desk service.


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About Vincle

Vincle is a business consulting and software vendor expert on improving sales process performance. As specialists in the fields of food and beverages, healthcare, household and personal care, luxury and fashion, publishing and tobacco industries, more than 150 leading companies trust us such as Danone, Grupo Damm, Nestle Health Science, Schweppes, Puig, Reckitt Benckiser and Santillana, among others.

Using technology to add value to the sales management of our customers is the cornerstone of our mission. The success of our solution SalesWare is the result of combining our elevated knowledge of the sales process with technology to cover the specific needs of each industry.

Vincle’s innovative offer for sales management excellence encompasses solutions for Business Intelligence (BI) and Corporate Performance Management (CPM) in addition to Sales Force Automation (SFA).

For more information, do not hesitate to contact us.


[1] Gartner “Market Guide for Reatil Execution and Monitoring Solutions for the Consumer Goods Industry” by Ed Porter, 7 June 2016.