Gamification and business: all the secrets

The term “gamification” was used for the first time in 2002 by the British inventor and programmer Nick Pelling, but it wasn’t until 2010 that people started using it.  Since then, we’ve heard many things about it, and we more or less have an idea about what it means. José Luis Ramírez defines the term in his book ‘Gamificación’: “Gamification means applying strategies, mechanics, game rules and videogames into our everyday environment”.  The question is, does gamification really bring benefits to organizations? Is it easy to apply?

After applying numerous gamification projects in several companies during 3 years, I discovered that this is definitely not for everybody. The two questions a company must answer before choosing gamification are:

  • Which is my goal?
  • Can gamification help me reach it?

If the answer to the first question is something like “we need to turn monotonous tasks into something fun that involves a challenge for our workers/clients/community so they are happy and engaged, then the answer to the second one is definitely yes!